GOALS & CHALLENGES
SCALE THE DESIGNExtend the brand campaign by conceiving and executing a brand new, global digital experience for Gap.com with no formal brief
CULTIVATE ALIGNMENTPresent content strategy and design proposals to cross-functional teams to ensure design meets both marketing and business needs
BUILD UPON THE STRATEGYUtilize my expertise of interactive design and retail marketing to build an experience beyond the initial ask
NAVIGATE CONSTRAINTSTo produce an innovative, first-ever interactive campaign page on Gap.com regardless of technological and monetary constraints
I teamed up with the Men's Editorial Lead to develop a content strategy and messaging hierarchy that resulted in a digital destination page for the campaign, leveraging all existing assets available to us. We then pitched this strategy and concept to key partners across functions in order to cultivate alignment and gain resource support.