SPRING FORWARDART DIRECTION, UI/UX, VISUAL DESIGNAn editorial campaign page highlighting must-have pieces in her wardrobe arsenal, because every Banana Republic woman has a secret weapon for flattering style.
CONTENT DISCOVERYThrough user testing we received feedback that the website felt too 'static,' so I explored more subtle opportunities to discover secondary content using interactions, such as swiping for additional images on mobile and hover states on desktop. We found that users who felt "in control" as they explored content led to higher engagement.
DYNAMIC PRODUCT SLIDERBecause the strategy suggests additional product to wear with each featured piece, I explored including a product slider that dynamically pulled items from the online inventory. This solution eliminates concerns around product sell-through and the need to update deliverables, while also acts as a tool to transition users from inspirational brand marketing into the e-commerce buy flow.